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An alcohol addiction centre boss has said the government needs to set a minimum price for alcohol in a move that would save thousands of lives each year.
The Burton Addiction Centre's founder and chief executive officer Noreen Oliver has joined forces with landlord Bill Ganley to call for the minimum price, which they argue will deter young people from drinking to excess, the Burton Mail reports.
"I think for younger people with limited resources it will stop alcohol being so easily available; but you also find that the strength in that sort of lager is very weak and that people with serious alcohol problems will drink much stronger products," Ms Oliver explained to the newspaper.
She went on to say that parents bear a responsibility to educate their sons and daughters about drinking responsibly, something that would limit the need for alcohol abuse support.
Senior figures have criticised supermarkets for selling alcohol at rock-bottom prices, which has meant that drink has become more accessible for younger people on lower incomes.
Men are at risk of alcohol abuse if they consume more than three to four units per day, while under current guidelines, women should drink no more than two to three units a day.
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